How to Boost Your Brand Power with Vanity URLs | step by step guide


There are two types of links: authoritative and non-authoritative. Authoritative links can help make your content more visible in search engines, which is why it’s important to leverage them whenever possible. Non-authoritative links are simply those that do not directly point to your website, like a link from a social media post where you tag another brand or organization on Twitter.

What is a URL Address?

A URL address is a string of characters that identifies the location of a resource on the internet.

A vanity URL (also known as a “branded” or “branded” URL) is one that contains additional information about yourself or your company, such as your name and logo. This additional information can be used to help people recognize and remember where they have gone before, which makes them more likely to come back later—essentially making them more valuable for both search engines and for users who want easy access!

What is the Purpose of a Vanity URL?

A vanity URL is a customized URL that you give to your brand. It’s the same as a domain name, but it can be used to promote your company and improve search engine optimization (SEO).

A vanity URL has many advantages over generic URLs:

1.You can keep it short and simple. Vanity URLs are limited to 15 characters, so they’re easy to remember and type in quickly—even if you don’t want to use them directly on social media or other online outlets where people will see them more than once after they’ve been shared with others by yours truly!

2. They’re unique; no one else has this specific set of letters that fits perfectly with their business’ identity (or lack thereof). Plus, having one allows for easy branding across all digital platforms such as email newsletters or websites—something everyone needs these days!

Reasons to Use Vanity URLs

Using vanity URLs is a great way to create a memorable URL that stands out in the crowd. Not only will you be able to use your brand name or logo, but you’ll also be able to make sure that people remember it by telling them what it is when they first use Google.

Vanity URLs are one of the most effective ways of building brand power because they’re unique and easy to remember. A lot of businesses take advantage of this type of branding strategy, especially if they want their website visitors not just to remember their sites but also to recommend them to friends and family members too!

How Do I Create a Vanity URL?

You can create a vanity URL with a domain name, subdomain, and/or subfolder.

  • Domain: A domain name is the part of your URL that includes just the first level of your site such as. The second level would be whatever root folder you’re in on that server.

Guidelines for Using Vanity URLs for Brand Awareness

Vanity URLs are great for building brand awareness and creating a memorable brand experience. They can also be used to build trust with your audience, which will help you reach them more effectively in the future.

Here are some guidelines on how to use vanity URLs:

  • Make sure you’re using a unique domain name (DNS) that relates directly back to your website or product. If it doesn’t make sense, then don’t use it! This way people know right away what they’re getting into when visiting your site because there won’t be any confusion about what’s going on at all or worse yet them thinking “oh man I’m going somewhere else now.”

. Boost Conversion from Social Media

A vanity URL is the name of your company, followed by an underscore and then the domain name. For example: “” This will show up in Google Analytics as an organic search term, which can be used to measure how many people use that keyword for their business or brand.

You can also use vanity URLs for tracking email campaigns and website traffic.

 Integrate Link Retargeting and UTM Tools

  • Integrate Link Retargeting and UTM Tools.
  • Use link retargeting to increase brand awareness, and use it to promote special promotions.

Promote Special Campaigns

  • Use vanity URLs to promote special campaigns.

You can use your vanity URL as part of an email campaign, or even create a landing page on your website dedicated to promoting a specific sale or promotion, such as “Buy One, Get One Free.” This will help you grab the attention of customers who might otherwise ignore this type of content.

  • Use vanity URLs when launching new products and services.

If you’ve just launched a new product or service and want people who are interested in it but didn’t know about it before now (or maybe even never heard about it), then consider using one of these URLs as part of their first introduction into relevant categories so that they don’t miss out on anything related—whether it be discounts or freebies!

Create Vanity Links that You can Share Verbally

  • Make sure the vanity link is easy to remember.
  • Make sure the vanity link is easy to pronounce.
  • Make sure the vanity link is easy to spell.
  • Make sure the vanity link is easy to type.
  • And finally, make sure that it’s a good URL!


With the help of vanity URLs and other tools, you can build your brand awareness and boost conversions. It’s a simple way to create a more powerful presence on the web.

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